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BRANDING / MARKETING CAREERS

Build KOL-led consumer brands.

BRAND OWNER / PRODUCT LAUNCHER

Singapore

JOB SCOPE

  • Responsible for launching new KOL/influencer-led brands to market (e.g., Kylie Cosmetics, branded by Kylie Jenner)

BACKGROUND

  • At least 3 years experience rapidly and successfully launching consumer brands globally
  • Experience should include identification of market opportunities, brand creation, creating a go-to-market strategy, managing product-related marketing (through traditional and/or social media) and launching these products
  • Familiarity with online distribution and marketing more important than offline
  • Understanding of KOLs/influencer trends helpful
  • Interest to create new brands and bring them to market rapidly is essential


BRANDING / PR MANAGER, CONSUMER GOODS

Singapore

JOB SCOPE

  • Responsible for the branding and communications of KOL-backed consumer products that the company will be rolling out (80% of job)
  • Responsible for helping with the branding and communications of the company, to investors, in the media and for KOLs, whom we work closely with (20% of job)

BACKGROUND

  • >4 years experience working in branding and PR, ideally in the consumer goods space
  • Interested in working in a technology startup, i.e. be goal oriented, be able to work independently on a limited budget, and build media outreach from scratch
  • Have relevant, pre-existing media relationships globally
  • Creative, innovative, strong written and verbal communicator who is also a hustler
  • Familiarity with online distribution and marketing more important than offline
  • Understanding of KOLs/influencer trends helpful
  • Interest to create new brands and bring them to market rapidly essential :)


DIGITAL MARKETER, CONSUMER GOODS

Singapore

JOB SCOPE

  • Responsible for running digital marketing campaigns for KOL-backed consumer products that the company will be rolling out

BACKGROUND

  • >3 years digital marketing experience, ideally in the consumer goods space
  • Experience with FB/Instagram ads, SEO, SEM, content marketing
  • Goal oriented, able to plan and execute independently on a limited budget, enjoys A/B testing and analysing data from digital marketing campaigns to improve campaigns
  • Understanding of KOLs/influencer trends helpful

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